Free Range the New Barn laid Egg

It appears the consumer lucks out again when they go and buy Free Range eggs after the decision to make 10,000 hens per hectare the new standard for Free Range Eggs. RSPCA on their website have questioned the meaning of ‘meaningful and regular access’.

http://www.rspca.org.au/media-centre/news/2016/free-range-hens-what-will-%E2%80%9Cmeaningful%E2%80%9D-mean-them

Consumers will be paying an increased price for something that is effectively a barn or caged egg. Here at Adelaide Hills Pastured Eggs we are submitting a proposal to create a new category of eggs. Pastured eggs should become the new gold standard for premium quality eggs. We feel restricted as legislation makes us use the term “free range” on our cartons and after the recent decision we want nothing but to distance ourselves as far from free rnage as possible as the term has now been “bastardized.”  Consumers need a “meaningful” choice so they can make an informed decision as to the quality of the eggs they are buying. What the new legislation has achieved is brought the term free range eggs down to the level of caged and barn laid quality. Egg producers can use the term free range whether a hen physically goes outside the barn or not.

Moving forward consumers need a choice that distinguishes a premium egg product from the rest. That distinction should be pastured eggs. Our hens are never locked up, they have 24 hours a day access to pasture as soon as they leave the perch. Its because they live on the pasture in a mobile hen house, protected by Tom our livestock guardian dog and they have 100% freedom of movement, 100% access to outdoors and 100% ability to live as chickens should, roaming and foraging on bio diverse pastures everyday. The benefits to the consumer is that our hens are moved onto new regenerated pasture every other day, nutrient rich and bio diverse, with all that goodness ending up in exquisite tasting eggs. Try a pastured egg and you’ll immediately see and taste the difference. Its nutrition by nature.WP_20151224_008.jpgAdelaide Hills Pastured eggs label

 

4 thoughts on “Free Range the New Barn laid Egg

  1. Bought 2 dozen last week. Great eggs and well worth the little bit extra they cost if only because we Know the chooks are treated decently. For Coles & others to even think that the public agree with them that 10,000 chooks per hectare is “Free Range” is an insult.

    Liked by 1 person

    1. HI Rob, yes we agree wholeheartedly, the major chains are not interested in your health and nutrition and if they can make a profit and just provide any old garbage product then they will. Its the consumers who then votes with their feet/money and makes the best choice for themselves. We appreciate the feedback on our eggs, we think they are pretty special too!

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      1. But still no Real Eggs available at Hahndorf Fruit & Veg!. Hope it won’t be long or else will have to come into Mt B on Sunday which is a bit of a pain! Never mind, we still love you!

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      2. Have spoken to Angelo at Hahndorf and Fruit & Veg and promised him that as soon as the new girls are laying we’ll have yummy pasture raised eggs on the shelves again. We are hoping in the next 2 weeks they’ll be back on sale again!

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